Australia’s largest digital media company focused on families from pregnancy to preschool
 
 
 
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The Parent Brand produces written, video and audio content across the Babyology and Kinderling brands, with combined social community over 1.2 million followers, spanning the family life-stage spectrum from conception and pregnancy, to baby and toddler, through to kindy and preschool.

 
 
 
 
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Founded in 2015 by a group of passionate parents, Kinderling is Australia’s most popular kids’ radio station and the media brand that speaks to families with young kids.

Each show provides a blend of family-friendly music, children’s stories, and parenting advice and insights, all cleverly designed to complement the daily family routine, from the motivating wake-up tunes of Start Your Engines, to the bedtime wind-down Settle Petal playlist.  

With the launch of Kinderling’s Play & Learn early learning program (in partnership with The Learning Sanctuary and Greenwood Early Learning) Kinderling Radio has a weekly audience of 250,000.

Learn more:

Kinderling.com.au

Facebook

Instagram

Twitter

 
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Babyology is an Australian parenting site that provides a supportive and trusted community for over one million parents and parents-to-be.

With information and advice that celebrates the parenting journey in all its shades, Babyology offers original points of view that bring to life the very real, and sometimes challenging, world of parenting, where daily life with children is something to be cherished and celebrated.

Babyology has an online community of over a million of mums, across Facebook, Instagram and babyology.com.au.

Learn more:

Babyology.com.au

Facebook

Instagram

Twitter

Pinterest

 
 

Through Kinderling and Babyology, The Parent Brand is the media network that speaks to every life stage of parenting, with content offerings that appeal to each member of the family.

 
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We're excited about the opportunities that The Parent Brand will deliver. Please don't hesitate to get in touch.

 
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